Quick version: we didn’t do magic SEO hacks. I cleaned up the fundamentals and made the site actually useful for people and search engines.

For both projects Bloodlore and Ghost Trappers, the big shift was this: homepage = not just a pretty trailer wall. I turned it into a proper landing page that explains the game fast, answers obvious questions, and uses clean structure under the hood.

What we changed

I made the homepage content actually say what the game is, who it’s for, and why someone should care. Not in a giant text dump, just clear sections with real headings.

Implementation-wise, we focused on things like:

• one clear H1 (not five fake hero titles)
• clean H2/H3 sections for gameplay loop, features, and platform info
• better meta titles/descriptions (human-readable, not keyword spam)
• meaningful internal links (not “click here” everywhere)

Then we added FAQ blocks based on real user questions: what is this game, where can I play, how do I start, what’s planned next. That helps users, and it helps search engines understand intent. We also wired in structured data (FAQPage) so crawlers can parse it properly.

The technical cleanup (super important)

A lot of SEO gains came from boring but high-impact technical fixes:

• semantic HTML (header, main, section, nav, footer)
• canonical tags to avoid duplicate-page confusion
• up-to-date sitemap.xml
• clean robots.txt
• Open Graph/Twitter tags for better link previews
• performance tweaks (compressed media, lazy loading, layout stability)

For game sites, performance matters a lot because pages are media-heavy. If it loads slow, rankings and UX both take a hit.

Keyword strategy without the cringe

We didn’t do keyword stuffing. We grouped terms by topic and intent:

• core terms (game type, core mechanic, audience)
• support terms (features, progression, modes, platforms)
• intent terms (how to start, requirements, updates)

So the content stays natural, but it can rank for more than one exact phrase.

How we treated SEO overall

We treated SEO like a product loop, not a one-time checklist: ship improvements, track impressions/CTR/ranking spread/organic entries, then iterate. Simple cycle, but it works.

Why this is reusable for any game

None of this is tied to one specific title. It’s a framework you can apply to basically any game site:

• explain the game clearly
• structure content with proper HTML + headings
• add real FAQs
• set technical SEO basics correctly
• keep improving based on data

No gimmicks. Just clean execution that stacks over time.